Text Banner Ads or Click Per Action (CPA)
In the early days of the Web, everything was text - there were no graphics. While the Web has become more and more graphical, the latest trend in advertising is to take a step backwards to simple text ads. Many sites offer text ads, which typically consist of one or two lines of text and a link. Users seem more likely to click on these ads, and when they appear within content rather than at the top of the page in a banner-sized box, they do even better. As the workhorse of web advertising, text ads come in different colors and sizes, including leaderboards, skyscrapers and all industry standard sizes. These ads allow you to present your message quickly and effectively. The advertiser's message is always shown on the page.
Inline Text Links or Pay Per Click (CPC) or Cost Per Interstitial (CPI)
Inline text links are ads that appear as a brief text description in a box with a clear call-to-action makes users curious to find more information on the partner's site. These ads only appear when the mouse pointer is moved over certain words and is perfectly relevant to the content. Inline text links are great when you want to save valuable space on your web pages, they are also similar to newspaper headlines that raise interest for a distinctive topic. With the possibility of frequent format changes, very few restrictions and no spendings for the development of graphical ad formats, textlinks are a pure, yet effective option to advertise cross the internet. Inline text links are ads that appear as a brief text description in a box with a clear call-to-action makes users curious to find more information on the partner's site. These ads only appear when the mouse pointer is moved over certain words and is perfectly relevant to the content.
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